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Developer files plans for 23-story apartment tower on Selma in Hollywood

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Right next to the Urban Outfitters

The rendering shows a tall building with balconies and a podium on the lower floors.
A rendering of the project, set to rise at Selma and Ivar.
Courtesy of Artisan Realty Advisors

A parking lot next to the Space 15 Twenty shops in Hollywood is slated to give way to a 23-story apartment tower.

Developer Artisan Realty Advisors, a Santa Monica-based real-estate investment company, submitted plans to the city on Thursday to develop the site at 6350 West Selma Avenue.

Artisan aims to take advantage of the city’s transit-oriented communities incentives to build housing, including affordable housing, near bus and rail stops. It would hold 290 apartments, including 29 available to extremely low-income tenants.

The property, located at Ivar and Selma, is a block away from Metro’s Hollywood/Vine Red Line station as well as a block away from Sunset Boulevard, where numerous bus lines make stops.

The mixed-use tower, designed by Gensler, would have 20 residential floors and five levels of parking—two above ground and three below.

Bisnow reported in June 2018 that Artisan had purchased the parking lot and adjacent buildings for $61 million. The retail buildings on the site hold a number of shops, including an Umami Burger and Urban Outfitters, but they are not part of this project.

At the southern end of the block, at Ivar and Sunset Boulevard, there’s more height on the horizon. A separate project would replace the Jack in the Box that’s there now with a 21-story hotel with Art Deco-inspired design.

Across the street from the Jack in the Box is Amoeba Music, where a contested 26-story apartment building is planned. The AIDS Healthcare Foundation and the Coalition to Preserve LA are suing to stop the project from getting off the ground.