The deal closed Friday, with the network shelling out top dollar for the Studio City residence. Property records show HGTV paid $3.5 million for the home—nearly double its $1.89 million asking price.
David Zaslav, CEO of HGTV’s parent company Discovery, announced the deal to investors on a conference call early Tuesday morning.
“I am excited to share that HGTV is the winning bidder,” he said. “More detail to come over the next few months, but we’ll bring all the resources to bear to tell safe, fun stories about this beloved piece of American TV history.”
Zaslav did not disclose further plans for the property—or how much shiplap they’ll put in.
The buyer had remained somewhat of a mystery over the past couple of days after NSYNC’s Lance Bass announced on social media that he put in an offer—only to be outbid by a Hollywood studio.
He said his offer was “way over the asking price.” But, he lamented, “How can I compete with a billion dollar corporate entity?”
After finding out the identity of the buyer, Bass changed his tune.
“HGTV??!” he tweeted earlier this week. “I’d be pretty upset if it were anyone else, but how can you be mad at HGTV?? My television is stuck on that channel.”
Built in 1959, the exterior of the pink ranch-style home appeared in every episode of the Brady Bunch except the first. (All interior scenes were shot on a Paramount Studios soundstage.)
“This iconic residence is reportedly the second most photographed home in the United States after the White House,” read the listing material.
The house appeared on the market in July for the first time since 1973.
- The Brady Bunch house can be yours for $1.9M [Curbed LA]