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Hollywood’s Gold-Diggers morphs into boutique hotel, ‘sensual dive’ bar

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The former bikini bar now has “just the right amount of sleaze”

The hotel has 11 rooms outfitted with jewel-toned velvet and original art.
Photos courtesy of Gold-Diggers

A building in Hollywood that once held a divey bikini bar and a small, unoccupied hotel has completed its transformation into a “hotel, bar, and music campus.”

The bar, distinguished from other Santa Monica Boulevard businesses by its hard-to-miss “Gold-Diggers” sign, underwent a slow-and-steady makeover that recently wrapped up.

Gold-Diggers is now “a sensual dive” with “just the right amount of sleaze,” its owner announced Monday. The bar is open daily, and the hotel will open its doors in September.

The two floors of hotel rooms above the bar have been totally overhauled by Wick Architecture and Design and Tiffany Howell, becoming an 11-room boutique hotel with minimal interiors in jewel-toned velvet and original art.

“The concept was heavily inspired by music and NY’s famous Chelsea Hotel,” the announcement says.

Behind the bar, a studio space—“formerly an infamous music rehearsal space” and the sound studio of Z-movie legend Ed Wood—has been redone and reactivated as a recording studio with rooms that would be used for recording or for live performances or screenings.

Gold-Diggers, photographed in June 2017.
Via Google Maps

Owner Dave Neupert, a partner in Downtown’s La Cita, Echo Park’s Short Stop, and Lincoln Heights’s Foostie’s, “had always dreamed of opening a hotel and music campus concept in Los Angeles.” The building sold in early 2016.

Just north of this spot on Santa Monica, between Wilton Place and Western Avenue, developer CIM is plugging away at plans to turn a former Sears site into a mixed-use development with 375 residential units, 1,447 parking spots, and nearly 265,000 square feet of retail.